DUMANKAYA İNŞAAT REMAINS THE “MOST POPULAR”
Dumankaya increased its popularity among customers compared to 2014 to become the construction sector's most popular company by a large margin, and one of top two in the top-of-mind-awareness category, according to the results of the 2015 Nielsen Brand Awareness and Brand Perception Survey conducted on behalf of Dumankaya İnşaat.
The results of the 2015 Nielsen Brand Awareness and Brand Perception Survey, conducted for Dumankaya İnşaat since 2006, were announced recently. In its constant effort to create value for its customers and develop an urban identity with a focus on the happiness, comfort and living quality of urban residents, Dumankaya increased its popularity among customers compared to 2014 to become the construction sector's most popular company by a large margin for the second consecutive time. Dumankaya İnşaat's popularity rose to 72 percent in 2015 from 64 percent in 2014, while the company remained in top two in the top-of-mind-awareness.
The survey was conducted in November and December 2015 with face-to-face interviews with 500 participants in Istanbul. It covered a broad range of categories from brand awareness to brand popularity.
Uğur Dumankaya, Chairman of Dumankaya İnşaat, commented on the survey results: "Dumankaya İnşaat has combined its well-established history of over fifty years with a business approach built on focus, differentiation, innovation and sustainability, allowing the company to complete 2015 with many accomplishments.”
“We are delighted to see Nielsen’s Brand Awareness and Brand Perception Research results, which indicate that we have grown closer to consumers in 2015, and gained their appreciation. Our growing popularity reflects the connection we established with our consumers as a result of our investments in our brand. Customers appreciate our people-oriented business processes, and this is the most important sign that Dumankaya is headed in the right direction. In addition to houses and innovative ideas it develops, Dumankaya invests heavily in its brand as well, and constantly tests itself by measuring all its activities. We significantly increase our brand awareness and popularity percentage with each passing day. We will continue to develop new projects and write new success stories with our business approach and team”.