DUMANKAYA’S REPUTATION AS A SUPERBRAND REAFFIRMED WITH THE SUPERBRAND AWARD
The top brands in the 2014 edition of the Superbrands Turkey awards, an annual event for the past ten years, was announced in a lively gala last night. The event, hosted by the renowned actor Ali Poyrazoğlu, was held on the evening of September 15 in the Grand Hyatt Istanbul Hotel.
Turkey’s superbrands were presented in the event, and Dumankaya İnşaat was among the superbrands for 2014, selected among various sectors in accordance with the choices and preferences of customers. Sevil Cenanoğlu, Director of Marketing and Corporate Communications received the award on behalf of Dumankaya İnşaat.
Commenting on the award after the conclusion of the event, Cenanoğlu said: “The ever-distinguished and innovative approach of Dumankaya brand has helped it earn a place in the heart of our country’s people. This status is not an easy achievement to get, and maintaining it is even harder. The fact that Dumankaya İnşaat is counted among the superbrands of 2014 owes in no small part to its executives, who have successfully defined the company’s goals and strategy, and to its employees, who have embraced and adopted this vision. In short, this achievement has been made possible thanks to a team spirit. As Dumankaya, we are delighted and honored to be listed among superbrands.”
What is a Superbrand?
Superbrands are brands that customers are familiar with, desire (either consciously or sub-consciously), and wish to obtain for a price; offering more emotional and/or physical advantages in comparison to other brands.
Criteria for the Superbrands Awards, which are organized in 87 countries across the world, include creativity, company size, technology, investments, workforce quality, investments in branding and brand continuity, contribution to social responsibility projects, environmental awareness, and ethical conduct.
Superbrands is an independent international authority on brand management and marketing, through which companies that excel in brand management are able to distinguish themselves worldwide.